A Legacy of Service, Human Values & Ethical Leadership
In the early 1980s, two brothers started with a simple yet profound vision – not merely to manufacture chemicals, but to colour lives, transform communities, and build a legacy of purpose. From a small lab in Vatva, Gujarat, they wove together ancient Indian dyeing wisdom and modern scientific precision to create Anar Chemicals – a brand that now reaches industries across continents.
This is a story of enterprise with empathy, of global ambition grounded in human values, of making India proud through Make in India and Atmanirbhar Bharat – while carrying forward the timeless philosophy “You make a living by what you get, but you make a life by what you give.”
At the heart of Anar Chemicals stand two visionary founders – Mr. Ajay Navnitbhai Choksi and Mr. Sanjay Navnitbhai Choksi – whose leadership transcends commerce to consciousness in business. They are not only pioneers in the Eco-Smart Liquid Dyes and Specialty Chemical space but living breathing embodiments of higher human values, nation-building, and social service. Their journey is a testament to grit, grind, grace, and giving.
Visionaries behind the Architect of Colour
Ajay Choksi
Executive Chairman
B.E. (Hons) Chemical Engineering, BITS Pilani (1978)
Founded Anar Chemicals in 1980. He led the company’s pioneering international expansion from 1987—bringing Indian excellence to developed markets such as Europe, USA, Japan, and South Korea. Under his Leadership, the company’s product portfolio expanded, consistently serving and aligning with multinational quality expectations.
Sanjay Choksi
CEO
An Expert in Business Management, Economics & Finance.
B.Com HL Commerce College, Ahmedabad (1981)
Took charge of operations at the Vatva manufacturing hub, driving operational excellence while expanding global reach. He played a key role in diversifying product portfolio to align with top-tier multinational requirements.
Our Mission
To provide niche products in the specialty chemicals area which add value for our customers, in a sustainable manner.
Our Vision
- To be a Globally Recognized player in the niche specialty chemicals area.
- Augment customer satisfaction by Innovation and Service.
- Profitable and sustainable growth by creating value for us and our customers.
- Being Responsible to the Environment by minimizing our consumption of natural resources and using environment friendly processes.
- The Health & Safety of those who are working in our premises is paramount.
Our Values
Passion for Excellence
We strive to exceed expectations in all we do.
Integrity
We act with honesty and strong moral principles.
Innovation
We embrace creativity to drive progress.
Accountability
We take ownership of our actions and results.
Customer Focus
We prioritize the needs and satisfaction of our customers.
Loyalty
We value long-term relationships and trust.
Leadership
We lead by example and inspire growth.
Teamwork
We achieve more through collaboration and unity.
Meet Our Professionals
Dr. Pushpal Bhaket
Technical Head
Experience - 22 Years
Ravi Ahuja
Head - Business Development
Experience - 23 Years
Kamlesh Patel
GM - Sales & Marketing
Experience - 39 Years
Kalpesh Sura
GM - Operations
Experience - 39 Years
Nainesh Parikh
GM - ENV & ISO System
Experience - 39 Years
Rajesh Patel
Manager - Production
Experience - 31 Years
Piyush Suthar
Manager - Finance & Account
Experience - 23 Years
Yukti Bhatt
Executive Assistant to CEO
Experience - 27 Years
Our Four Decades of Legacy
Disclaimer : Anar Chemicals LLP does not have any agents or sub agents anywhere in India or abroad who are authorized to deal on our behalf on exclusive basis. Kindly get in touch with our office should you have any query regarding the same.